That’s fine, but the folks at Enstrom’s stay quite busy this time of year, too. While toffee is king at Christmas, chocolate truffles and other unique candy creations rule for Valentine’s Day and Easter.
“Valentine’s Day and Easter are our fun times because we get into the creative,” says Jamee Simons, whose grandfather, Chet Enstrom, founded the company and perfected the recipe for the world-famous almond toffee it sells. Today, Jamee and her husband, Doug Simons, own and operate the company, which is headquartered in Grand Junction.
Enstrom’s offers a variety of Valentine’s Day goodies, including toffee gift baskets and a variety of chocolates. Chocolate collections vary in size from three-piece packages up to an 8 1/4-pound satin red heart, filled with assorted chocolates. The retail stores offer a large array of truffles, as well as cream caramels, mint meltaways, mini-turtles, and cherry cordials. Candies and gifts also are available online at http://www.enstrom.com/.
The type of customer who shops at Enstrom’s varies somewhat by holiday, says Doug Simons. For example, more men show up in the retail stores around Valentine’s Day, looking for special gifts for the ladies in their lives. And many of those men don’t show up until the last minute.
“Valentine’s is a more male-oriented holiday, which makes Valentine’s even more last-minute because us guys are notoriously late shoppers,” he says.
A special product that Enstrom’s offers for Valentine’s Day is made-to-order chocolate-covered strawberries. Customers order the strawberries ahead of time for pick-up between Feb. 10 and 14, and the strawberries have been popular items for several years, say Jamee and Doug.
Although Enstrom’s tailors its assortment of candy to different holidays, it still serves a loyal core of customers through its Colorado retail locations.
“If you’re an Enstrom’s aficionado, you probably rely on us for all those holidays,” Doug says.
Enstrom’s is observing its 50th anniversary this year and to celebrate, the company plans a day-long repeat of its successful promotion from last fall. On the Saturday after Valentine’s Day (Feb. 19, also known as Lions Club Carnival Day in Grand Junction), Enstrom’s will offer 50-cent coffee, 50-cent ice cream scoops, and 50-cent toffee bars at its retail locations.
So even if you don’t get Enstrom’s for Valentine’s Day, you’ll still have a chance to indulge.
Douglas B. May, CFA, is President of May-Investments, LLC and author of Investment Heresies .
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